Hurricane Search Engine & PPC Management Blog
Ramblings about Search Engine Marketing (SEM), Pay Per Click (PPC) Advertising and Management as well as, Online Marketing and anything else that takes our fancy....Friday, November 05, 2004
Overture consider flat fee packages for PPC Advertising
Yahoo/Overture in the US are considering introducing flat fee packages for pay per click traffic.The move is intended to bring more advertisers 'into the fold' and is already being used successfully by some of the company's resellers, who guarantee a certain amount of traffic in return for a monthly fee.
"To bring the masses online, we are going to need multiple models, some of them simpler," states Overture's Ted Meisel in a DMnews article.
posted by web-mistress at 10:35 AM
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