Hurricane Search Engine & PPC Management Blog

Ramblings about Search Engine Marketing (SEM), Pay Per Click (PPC) Advertising and Management as well as, Online Marketing and anything else that takes our fancy....

Thursday, July 14, 2005

Adwords Ranking Algo Changes in USA

It appears that Google have launched a new algorhythm for adwords at least in America that takes into account local variations in search and click through rates and applying them to adwords.

As far as we know at this point there is nothing to suggest this will affect the UK adwords program. I don't think it would make sense to regionalise such a small country but time will tell...

Check out the following post from Joe Devlin to read a little more about some of the problems that USA advertisers are experiencing as a result of this algo change.

We would be interested to hear of any USA based advertisers who have had a positive reaction to the changes... mail us

posted by web-mistress at 5:59 PM

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