Hurricane Search Engine & PPC Management Blog

Ramblings about Search Engine Marketing (SEM), Pay Per Click (PPC) Advertising and Management as well as, Online Marketing and anything else that takes our fancy....

Thursday, July 14, 2005

Google Ranking Secrets

Some interesting points on Google's ranking algorythm are made here in response to the recent patents they have filed in the USA.

Specifically that Google will check the following:

1. The domain name owner’s address is considered, most likely to help in a local search result.

2. The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.

This is interesting information and definately worth considering especially for SEOs who may have previously thought it was worth hiding stuff from whois and entering false data.

Read the rest it's worth a look...

posted by web-mistress at 5:38 PM

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