The benefits of Search Engine Marketing to your Company
What is Search engine marketing? click the link to find out more
Targeted Advertising with a difference
Search Engine Marketing can provide your company with targeted advertising with a difference, it puts your advert in front of "hot prospects" i.e. searchers who have actively shown an interest in a particular product or service.
These prospective customers are much more likely to become buying customers than someone who digests your advertising in a passive medium such as television, the Press or radio since they have already taken a pro-active step to find out more about a particular product or service, this is unique to the Internet! "displaying ads on search engines at the very moment that a potential customer is showing an interest" is an invaluable marketing tool
Impact every stage of consumer buying
"The Internet is unique since it can impact every stage of the consumer buying cycle"
- Awareness/Branding
- Pre-purchase
- Information Gathering
- Sale/Purchase Fulfilment
- Post-sales
- Support
- Customer Relationship Management
- Attitudes
- Interest
The first place people look
Already, four per cent of all consumer purchases occur online. Users seeking a product typically start with a search engine to navigate billions of web pages in a fraction of a second. These are the directories of the new generation and already account for a third of the online ad industry." IABUK Direct Marketing
SEM is Cost Effective
Search Engine Marketing has been proven to deliver a dramatically reduced cost per aquisition when compared to other types of media such as television and press advertising. For example Hurricane's largest customers experience CPA's that are less than 50% of the CPA's they experience with other media (TV / Press / Door to Door / Inserts / Magazines / Outdoor Advertising).
What is Search engine marketing? click the link to find out more