Hurricane Search Engine & PPC Management Blog

Ramblings about Search Engine Marketing (SEM), Pay Per Click (PPC) Advertising and Management as well as, Online Marketing and anything else that takes our fancy....

Wednesday, June 22, 2005

MSN Search Launch Local Search Beta

MSN are hot on the heals of Google in the local search stakes, they have just launched the beta version of MSN Local Search.

How good is it? Well you will have to decide that for yourself and we cannot link to live examples since these are based on your personal settings saved with MSN.

First Impressions based on a quick test are that the service is not as refined as that being offered by Google Local or Yahoo Local Search but nevertheless it's interesting!

The interface is definately not as consumer friendly as the one offered by Google and Microsoft seem to have missed the point that people may want to search for local stuff in an area which they are not normally resident.
To change the locality of your local search you need to change your settings at MSN and change your location. Whilst this approach simplifies the user interface it makes the service less useful than that offered by Google, but hey it's still in Beta and doubtless they will make many changes before the official launch.

posted by web-mistress at 1:53 PM

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