Hurricane Search Engine & PPC Management Blog
Ramblings about Search Engine Marketing (SEM), Pay Per Click (PPC) Advertising and Management as well as, Online Marketing and anything else that takes our fancy....Thursday, July 14, 2005
Adwords Ranking Algo Changes in USA
It appears that Google have launched a new algorhythm for adwords at least in America that takes into account local variations in search and click through rates and applying them to adwords.
As far as we know at this point there is nothing to suggest this will affect the UK adwords program. I don't think it would make sense to regionalise such a small country but time will tell...
Check out the following post from Joe Devlin to read a little more about some of the problems that USA advertisers are experiencing as a result of this algo change.
We would be interested to hear of any USA based advertisers who have had a positive reaction to the changes... mail us
posted by web-mistress at 5:59 PM
Google Ranking Secrets
Some interesting points on Google's ranking algorythm are made here in response to the recent patents they have filed in the USA.
Specifically that Google will check the following:
1. The domain name owner’s address is considered, most likely to help in a local search result.
2. The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.
This is interesting information and definately worth considering especially for SEOs who may have previously thought it was worth hiding stuff from whois and entering false data.
Read the rest it's worth a look...
posted by web-mistress at 5:38 PM
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