Search Listings on AOL UK Explained
The below screenshot represents what a typical user would see on AOL UK if they searched for: sony laptop.
Click the following link to read a more detailed explanation of pay per click advertising
If you would like to the actual AOL UK results for this search click the image below and AOL will open in a new window.
AOL results explained
>> AOL UK Sponsored listings (highlighted in pink): Provided by Google Adwords, sponsored listings where results are based upon how much the advertiser is willing to pay and the adverts click through rate.
>> Natural Listings (highlighted in yellow): based upon what Google's ranking algorithm rates as relevant, these results can be manipulated using search engine optimisation.
Click the following link to read a more detailed explanation of pay per click advertising
