Search Listings on Google (UK) Explained
Click the following link to read a more detailed explanation of pay per click advertising
The below screenshot represents what a typical user would see on Google UK if they searched for: mortgages.
If you would like to the actual Google results for this search click the image below and Google will open in a new window.
Google results explained
>> Google Adwords (highlighted in pink): sponsored listings where results are based upon how much the advertiser is willing to pay and the adverts click through rate.
>> Natural Listings (highlighted in yellow): based upon what Google's ranking algorithm rates as relevant, these results can be manipulated using search engine optimisation
Click the following link to read a more detailed explanation of pay per click advertising
