Search Listings on MSN (UK) Explained
Click the following link to read a more detailed explanation of pay per click advertising
The below screenshot represents what a typical user would see on MSN (UK) if they searched for: Holidays.
If you would like to the actual MSN UK results for this search click the image below and MSN will open in a new window.
MSN UK results explained
>> Sponsored Listing from Overture UK (highlighted in pink): sponsored listing where results are based upon how much the advertiser is willing to pay per click.
>> Natural Listings MSN / Inktomi (highlighted in yellow):: based upon what Inktomi's MSN ranking algorithm rates as relevant, these results can be manipulated using search engine optimisation
Click the following link to read a more detailed explanation of pay per click advertising
