Search Listings on Yahoo (UK) Explained
Click the following link to read a more detailed explanation of pay per click advertising
The below screenshot represents what a typical user would see on Yahoo if they searched for: credit cards.
If you would like to the actual Yahoo results for this search click the image below and Yahoo will open in a new window.
Yahoo results explained
>> Sponsored Listing from Overture UK (highlighted in pink): sponsored listing where results are based upon how much the advertiser is willing to pay per click.
>> Natural Listings Yahoo / Inktomi (highlighted in yellow): based upon Yahoo directory results and Inktomi's ranking algorithm, these results can be manipulated using search engine optimisation
Click the following link to read a more detailed explanation of pay per click advertising
