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Getting Vertical Search Right (Search Engine Roundtable)
Philip James, CEO, Snooth, Inc. What changed? Web got big - search engines index small portion - poor results for focused searches - endless tweaking of search terms - need for specialized search - videos, jobs, medical data, blogs, etc Its easy when you are a niche - smaller = high relevancy - balance specialization vs market size - dominate your space - room for 1 to 3 players ...
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Full story here