home > search engine news Google offloads Performics division (InfoWorld)
Google offloads Performics division (InfoWorld)
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Publicis Groupe plans to strengthen its new VivaKi Nerve Center ad technology platform by purchasing Google's Performics search marketing division, the companies announced Wednesday. In June, Publicis announced that it was building VivaKi to simplify how companies purchase Web and mobile ads and that backing the project were Internet giants Google, Yahoo, AOL and Microsoft. [ Keep up ...
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