home > search engine news How last holiday’s search marketing data can help plan 2008 display spend (InternetRetailer.com)
How last holiday’s search marketing data can help plan 2008 display spend (InternetRetailer.com)
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Retailers planning their holiday 2008 online display ad campaigns can learn a lot by studying the results of their pay-per-click search engine marketing campaigns from last year’s fourth quarter, says Assaf Igell, co-founder and vice president of online marketing intelligence firm Syntryx Executive Solutions.
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